EPCs are Misleading: Use This Metric Instead

EPC's are one of the worst metrics to use for optimizing a campaign. They are extremely misleading and will hurt campaign's performance. Yes, even the data you are collecting on a 3rd party tracker will trick you. EPCs are calculated by taking the total offer page clicks and dividing them by the total revenue generated. …

Continue reading EPCs are Misleading: Use This Metric Instead

A Paid Affiliate Marketing Training Course That Won’t Disappoint You.

Its really hard to judge the quality of a lot of online training courses these days. Youtube is just full of people promising they can make you a millionaire. Having worked with the owner of power house affiliates, from the network end of things. I can personally say he is a knowledgeable media buyer, and …

Continue reading A Paid Affiliate Marketing Training Course That Won’t Disappoint You.

[Case Study] Running Profitable Affiliate Gaming Campaigns

Goal: They need to sign up and play the game.Types Of Offers: CPA, CPP, CPICPA Network: PwnGames (Sign-up link)Traffic Sources: Native, Pop Under, DisplayBrowsers: AllDevices: IOS/PC/LinuxTarget Demo: 18+ Requirements: Users must come back the following days to keep playing, and eventually spend money in game. Landing Page Example: Tips For Finding Landing Pages: Anime & …

Continue reading [Case Study] Running Profitable Affiliate Gaming Campaigns

How Dead Impressions Kill Your CPC Ads Position

When you are running CPC media buy campaigns. It is generally more important to focus on building high CTR ads to boost rankings, get cheaper clicks, and to bank harder. You can also help the winning ads out even more by removing placements/targeting options that don't drive leads. More so if they are not causing …

Continue reading How Dead Impressions Kill Your CPC Ads Position