Common Questions;
Why Is my ad not spending.
- Are the Ads approved?
- Is the campaign and ad paused?
- Is the targeting excluded, rather than included in settings?
- Is the campaign day parted, or on a seclude?
- Did the ads get blocked for some reason?
Why is my ad CTR so low?
- Non-enticing headlines.
- untargeted images/poor design
- Underbidding
- Is the demographic extremely small for the niche?
- How long has the ad been running?
~New ads get diluted in ctr when being pushed out to new placements. While its finding what responds. Give ads at least 12 hours before judging. - Is the ad unoriginal and duplicated from spytools?
- Is the campaign category something unrelated to this niche?
- Running a non-native language campaign?
- How many widgets has this ad seen?
- Are you running the best device type for the campaign? (mobile/desktop)
Why are my ads not converting;
(assuming the funnel/offer is proven & not the problem)
- Is the image interesting and eye catching?
- Is the image relevant to your funnel?
- Can you get a general idea of what the presell article will be about just based on the image?
- Is the photography style correct for this campaign?
~ Stock photos work great for lead gen/trust
~Selfies work great for dating
~Amateur/Flickr/Instagram photos work great for most niches
~Expect for the eCommerce niche, you want a very product optimized image.
~Cartoon images work great for a lot of niches due to the limited bold colors. - Is the image misleading?
~If you are running diet campaigns for garcinia, don’t run images of detox smoothies. - Is the headline relevant to the funnel?
- Can it be misleading in any possible way?
~”one weird trick” can be read as a free method to be done at home. You can help reduce the amount of non-buyers by including a buying keyword. Order, buy, Product, Get, New, Try, Shipping, Available etc, etc.
~Asian girls in {city} Looking for love. Is extremely misleading when they actually live in Asia. Girls from Asia looking for Single {region} Men. Would end up backing out much better.
~Do You Qualify For Huge Gov’t Savings? When its a home reference offer, you want to target them by using words like; Homeowner, mortgage, paying off home. Keywords that call out the demo we want. - Does the presell article give the reader what the headline promised?
~If you are promising casino hacks, make sure your article actually goes over it. - Does the ad headline have any of the main keywords in the articles h1/h2 tags?
~This helps keep the user on page to read rather than bouncing. When they see the article isn’t what they expected.
Why Cant I get my converting ad to spend harder;
- Can only get so many impressions per ad per day.
~Try to extrapolate what elements are working. Create similar images to get more impressions/clicks. - Bidding too low.
- Ad are new, not enough weight yet.
- Ad just isn’t getting a great response, even though its converting.
~Try making similar ones with slight tweaks. - Its extremely targeted in the campaign settings, and needs to open up.
Recommend Books:
- Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
- Social Engineering: The Art of Human Hacking
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