How to Write Ad copy That Inspires People To Take Action

One of my favorite aspects of cpc marketing is being able to easily test super targeted headlines. Targeted headlines of course tend to perform worse CTR wise, but we can make it juicier with viral keywords. This will help increase the ads ctr, and allow you to hit more placements at a lower cost.

Lately, I’ve been referring to writing ad copy as crafting headlines. The idea is taking a bunch of working elements and knock out a bunch of headlines. Its very similar to sketching out art. Most will suck, but some will be worth trying.

This is similar to how I normally go about it. Finding proven copy formats in spytools, ppc ads, or buzzsumo. Reworking them into copy that is relevant to pre-sell page, and then improving them with cta keywords.

Some days I dont even look at the niche im running, and just look for proven formats in other categories. A Solid headline that converts well for ED, can work for diet. Its just replacing the problem/solution to match the product.

Just because someone is interested in a diet plan, doesn’t mean they will want the unique product you have. Its always targeting the subniche of a niche. Those are people who are so much more likely to buy/convert.

Todays Sub niche: 35+ Women who are over weight & willing to try a diet supplement.

 

Headlines:

  • Jump Start Your Weight Loss With The Keto Method!
  • Keto Helped This Moms Drop 4 Pant Sizes In 1 Month Without Diet
  • {city} Mom Reveals New Weight Loss Product (Doctors Are Shocked)
  • If You Take This (Before Bed), It Burns Belly Fat Like Crazy!

 

 

What are are doing:

We will be reworking the headlines from misleading headlines are posting you millions. Going to trying to improve the ad copies CTR by adding in viral & call to action keywords. Writing a few variations of each headline, in order to increase the chance of crafting a profitable headline.

Pro Tip: Any headlines that are so direct/targeted where its painful to the writer to read. DON’T DELETE IT. That headline will make you tons of money.

 

Viral Headline phrases:

Will make you
This is why
Can we guess
Only X in
The reason is
Area freaking out
Tears of joy
Make you cry
Give you goosebumps
Talking about it
Is too cute
Shocked to see
Keywords Provided By: BuzzSumo

This is
in the
how to
is the
of the
the most
what this
on the
when you
you see
in a
What happened
This guy
That will
At the
To be
To the
The best
Make you
Keywords Provided By: Buffer

 

Call to Action Keywords: from WishPond

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More CTA Examples: 

 

 

Reworked Headlines:

 

  • Jump Start Your Weight Loss With The Keto Method!
    Order This To Jump Start Your Weight Loss With The Keto Method!
    Quickly Jump Start Your Weight Loss With The Keto Method! Try It!
    Try This Tonight & Start Losing Weight With The Keto Method
    Get A Head Start Your Weight Loss Journey With The Keto Method
    This is why you should use Keto to Jump Start Your Weight loss
    3 Reasons why you should use Keto to Jump Start Your Weight loss

 

  • Keto Helped This Moms Drop 4 Pant Sizes In 1 Month Without Diet
    Keto Is The Best, It Helped This Mom Drop 4 Pant Sizes. Try For Free!
    This Mom’s Keto Weight Loss Story Will Surprise You. Try It Today!
    {city} Moms Are All Talking About The Keto Diet, Learn More!
    This Keto Diet Is Helping Moms Lose Weight Quickly – Learn More!

 

  • {city} Mom Reveals New Weight Loss Product (Doctors Are Shocked)
    {city} Mom Reveals Miracle Weight Loss Product Shocking Doctors
    {city} Mom Shares Miracle Diet Pill That Makes Weight Loss Easy
    A Mom’s Miracle Diet Pill Has Everyone Talking About It. Try It!
    {city} Moms Are Freaking Out Over This Miracle Diet Supplement

 

  • If You Take This (Before Bed), It Burns Belly Fat Like Crazy!
    Try The Most Effective Diet Supplement Keto, It Melts Belly Fat!
    Take This Nightly Before Bed, And Watch Belly Fat Melt Away
    Only Take Keto If You Need To Lose Serious Weight. Learn More
    Take This At Night, & Burn Belly Fat While You Sleep.
    Try It! Take This Before Bed, & Burn Fat Like Crazy. No Gym Required!
    Take This Before Bed, & Burn Fat Like Crazy. No Diet Required!
    Watch Belly Fat Melt Away When You Take Keto Before Bed
    Take Keto Before Bed & Body Fat Melts Away. Try It Today!

 

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