Duplicating MGID Campaigns with Bid Adjustments

Step 1: Go to Selective Bidding on the campaign you want to duplicate. Step 2: Hit the export button, and select CSV with sources. Step 3: Open the CSV file and remove all columns expect: widget id and the co-eff bid. Step 5: Add a New column between the widget id and the co-eff bid. …

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MGID Targeting Optimization For Tight Margins

Desktop Targeting Optimization:Operating System Market Share:Windows 74.44%MacOS 13.22%Other:Unknown 9.51%Linux 1.58%Chrome OS 1.25%Browser Market Share:Chrome 63.66%IE 9.82%Edge 8.66%Safari 8.55%Firefox 8%Opera 0.81%Unique Region Bidding:NortheastMidwestSouthWestOthers:Language targetingState Level OptimizationWhat does it all mean?What it means is you can gain a lot of margin and performance by splitting up campaigns. So you have full control of ads and bids. Not …

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Reproduce Winning Native Ad Images From Spytool Data

So many people are reusing the same image, and headlines with their native campaigns. We are going to show a quick and dirty method to create some unique images that have a high likelihood of working out. You will still want to spy, and see what common elements the top spending ads have. That is …

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A Successful Template for Launching New Mgid Campaigns

Campaign Management: First few sets of Ids that hit that are driving the majority of the volume. Downbid those main Ids with all the subids 10-20%. (0.9/0.8 Co-Eff) We want to test them, but not spend the next 3 days just testing that source. The Day 1 goal is to get everything spending evenly. There …

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