[Case Study] A Native Affiliate Refi Campaign Example

Demo: 35+ Homeowners Goal: Reduces the yearly cost on a home mortgage. Conversion Requirements: Long form submission. Payments: Rev Share or Cost Per Action   Img Examples:   Image Elements: Government Buildings (HARP Program): Makes it look official. Government Refund Checks: Saving money via a government based program. Gold & Money Processing: Government has extra …

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MGID Targeting Optimization For Tight Margins

Desktop Targeting Optimization:Operating System Market Share:Windows 74.44%MacOS 13.22%Other:Unknown 9.51%Linux 1.58%Chrome OS 1.25%Browser Market Share:Chrome 63.66%IE 9.82%Edge 8.66%Safari 8.55%Firefox 8%Opera 0.81%Unique Region Bidding:NortheastMidwestSouthWestOthers:Language targetingState Level OptimizationWhat does it all mean?What it means is you can gain a lot of margin and performance by splitting up campaigns. So you have full control of ads and bids. Not …

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How to Write Ad copy That Inspires People To Take Action

One of my favorite aspects of cpc marketing is being able to easily test super targeted headlines. Targeted headlines of course tend to perform worse CTR wise, but we can make it juicier with viral keywords. This will help increase the ads ctr, and allow you to hit more placements at a lower cost. Lately, …

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